Pre-A Foundation
Level 2

Level 2 Business/Computing

Units Specification

Credit Value: 6

Guided Learning hours: 40

Organisation: EduQual

Unit Specification: Carrying out research can occur in a variety of ways for a variety of reasons, and the results can help drive the organisation forward and ensure that it keeps its competitive advantage in key markets. The job of researching often falls on the business administrator and it is important to understand different types of research and their uses in a business environment.

In this unit you will learn how to plan to research to ensure that the results created are valid, reliable and can be used to make key business decisions. You will also consider the different types of research that are available and decide which one would be the most suitable for the research that is required.

Credit Value: 4

Guided Learning hours: 30

Organisation: EduQual

Unit Specification: Spreadsheet software is used regularly in businesses to present data, to calculate costs and to create graphs and charts. In this unit you will learn how to enter, edit and organise numerical data, and how to manipulate and analyse data using formulae and data analysis tools. You will also learn how to organise and present data by using page layout and graph and chart tools where appropriate

Credit Value: 2

Guided Learning hours: 16

Organisation: EduQual

Unit Specification: The purpose of this course is to provide initial instruction on how to locate, understand and evaluate the research literature in the student’s area of interest. As an introductory survey course, the expectation is not mastery of research methodology, but rather improvement in competencies related to the critical consumption of research literature.

Credit Value: 4

Guided Learning hours: 30

Organisation: EduQual

Unit Specification: Most documents are created using word processing software as it is convenient, efficient and documents are easy to store and retrieve once created.

In this unit you will learn how to enter text, modify layout and structures and use word processing tools to format, check and present documents. You will also learn how to store and retrieve template files.

Credit Value: 5

Guided Learning hours: 37

Organisation: EduQual

Unit Specification: Digital marketing plays an important role in helping organisation to reach a wider audience quickly and efficiently. It is also another way of helping organisations gain market share, gather feedback from both current customers and potential customers, influence potential customers to use an organisation and inform the public on an organisation, their products and services.

In this unit, you will learn how about the role of digital marketing, including the strengths and weaknesses the importance of targeted digital marketing and the legal requirements and implication of digital marketing.

You will also learn the use of search engine optimisation and the requirements of market research using the internet including the advantages and disadvantage of different internet data collection sources and the importance of confirming the
accuracy of information from retrieved from the internet.

Finally, you will learn the uses of digital marketing devices and messages and how to use digital technology for marketing purposes This will include learning the importance of data cleansing, the use of digital marketing devices, the importance
of tailoring messages to different digital media and the potential for marketing to social networking sites.

Credit Value: 2

Guided Learning hours: 16

Organisation: EduQual

Unit Specification: Social media is common tool used by people and organisations to update their audience on what is going on day-to-day, promotional offers, articles that may be of interest and new business that have just opened up.

In this unit, you will learn about the opportunities and threats associated with using social media and the application of social media. You will focus on the positive and negative aspects of using social media, how to minimise risks associated with using
social media, how various social media sites may be used by groups, individuals, business and organisations and how business and organisations may use social media to promote their products and services.

You will also demonstrate the use of various social media sites to communicate and upload content.

Credit Value: 4

Guided Learning hours: 30

Organisation: EduQual

Unit Specification: Employer organisations have a wide range of purposes such as supplying goods and services, while others manufacture goods. Some organisations want to make profits to satisfy their shareholders, others do not. You will learn about the differences
between the different types of organisations in the private sector, from the small to the large national and international organisations, those controlled by the Government in the public sector and those in the voluntary sector and how each type of organisation is set up against a specific legal structure.

The operational functions of organisations are different depending on their size and structure. The larger the organisation is, roles and responsibilities become specialised and you will gain an understanding of how functional activities interrelate.

There are various internal and external factors that influence how organisations operate and function, so it is important for you to understand how organisations deal with these. You will learn how political, economic, social, technological, legal and environmental change impacts on organisations. Different models of analysis
are used by organisations to assess the impact and how they will be dealt with. No organisation can survive unless it fits into the environment in which it operates.

Credit Value: 5

Guided Learning hours: 37

Organisation: EduQual

Unit Specification: In this unit you will learn about the principles behind good practice in team leading. Understanding these principles will increase your ability to be a flexible and successful team leader in all situations.

Firstly, you will learn about how effective team leaders behave and how this behaviour helps to use the energy of team members and benefit the organisation. Next you will go on to explore the dynamics of teams, including key theories about the different roles we play in a team and how teams evolve over a period of time. You will then go on to consider how to manage the work of teams and solve problems. You will learn the principles of successfully steering your team through changes in the workplace. Finally, you will explore more about what motivates your team members to do their very best and the actions you can take as a team leader to make this happen.

Credit Value: 4

Guided Learning hours: 30

Organisation: EduQual

Unit Specification: Marketing plays an important role in helping organisations gain market share, develop new products that customers want, influence potential customers to use an organisation and inform the public on an organisation, their products and services.

In this unit you will learn how to segment the market including understanding how a range of products may appeal to different market segments, the importance of valid and reliable marketing data to segment the market and the use of Customer Relationship Management activities and systems.

You will also learn the value of marketing including the role marketing plays in enhancing the sale of products and/or services, the significance of customer loyalty to the achievement of marketing objectives, the factors to be taken into account when assessing the cost and value of marketing activities and the significance of brand and reputation to sales performance.

Finally, you will learn how organisations use socially responsible marketing.

Credit Value: 3

Guided Learning hours: 25

Organisation: EduQual

Unit Specification: The marketing for an organisation plays a role in keeping customers and attracting new ones. It helps build a relationship with the customer by focusing on their needs and wants, motivate the customer to buy from the organisation and therefore keep

the customer satisfied.

In this unit, you will learn how to understand customers and their needs by focusing On the role of segmentation in identifying customers’ likely wants and needs, looking at the factors that motivate customers to buy and the importance of seeking
customer feedback on performance, products and/or service.

You will also learn how an organisation responds to customer relationships through understanding an organisations marketing objectives and activities, the importance of developing customer service plans and customer relationship plans the link
between customer satisfaction and sales growth and the importance of using customer feedback to enhance performance, products and/or services.

Finally, you will learn about the principles of customer relationship management Including the importance of keeping promises to customers, balancing customers’ needs with those of the organisation and keeping customers informed of progress, problems, issues and the actions that will be undertaken to help them.